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How to leverage the Internet in MLMCopyright 2005 Steve LowellMost people who try to leverage the Internet to build their MLM business wake up to the rude awakening that Network Marketing in the Internet age requires a whole lot more than just having a web site. Your marketing system should fulfill four critical functions in order to peek the interest of your prospect to the point where they either come back to you for more information, or they remove themselves from the prospect pool. First of all, your system should promote you as a professional. This adds to your credibility and makes it much easier for your prospects to understand that you are serious about your business and that you are capable of helping them. To accomplish this, whatever resource you use to begin to promote your business should somehow be professionally labeled or marked as coming from you. This is not to say that you must be the author or presenter of the material, but that material should be accompanied buy some promotional entity which depicts you as the deliverer of professional information. If your resources are on-line, you should have a professional looking photo and/or a short professional bio on the web site. By promoting yourself first as a reliable source of information, you will build trust and rapport with your prospects, increasing their chances of allowing you the privilege of helping them solve their unwanted condition. The second critical function of your marketing system should be to emotionally engage your prospect so that they can relate to the information on a personal level. By presenting an emotionally compelling presentation, your prospect's mind will be more accepting to the information that follows. Remember that the reason your prospect is examining your information in the first place is because they have indicated a specific discontent that they need to have serviced. Your marketing system should remind them of the feelings of discontent that they experience, so that they become excited about the possibility of solving that discontent. Since most decisions are made based on how we feel, it is critical that your prospect become emotionally involved. This emotional involvement will help your prospect to make the decision to continue exploring your information. Appeal to your prospects emotional senses using specific questioning, a generic audio, video or on-line presentation which brings your prospect's sense of discontent back to the surface in order to prepare them for the next step. The third function of your marketing system should be to educate your prospect so that your prospect is clear that this is a network marketing business. In a previous article entitled “100% Rejection Free MLM Prospecting”, I provided the following advice, and it's worth repeating here because it is highly critical to the effectiveness of your on-line prospecting initiatives: Don't trick your prospects into attending a meeting or live presentation if they are unaware that your business is MLM. This turns people off, and makes them feel manipulated and it puts you in a position where you may have to deal with those objections yourself. Use a system that informs the prospect of the MLM nature of your business without your input. That way, you will not attract difficult questions from your prospect. If your prospect is completely un-accepting of the MLM business model, they will bow out of the process at this point. By using a video or other tool to inform your prospect that your business in Network Marketing, you allow the prospect to absorb and consider that information on their own time on their own terms. They will be much more appreciative of this consideration than if they had invested time to attend a lengthy “opportunity meeting” You want to know if your prospect is resistant to the MLM business model at this point so that you can stop investing time in trying to recruit someone who does not want to be recruited. This is a major problem area for most inexperienced network marketers. The fourth function of your marketing system is to pre-qualify your prospect by requiring some sort of action on the part of the prospect. Maybe they have to fill in a form on-line, or complete a short questionnaire. If your prospect completes the required action, after they have been educated, that will tell you that your prospect understands that your business is MLM and they are accepting of the concept and they are likely open to exploring your offerings further…otherwise they would not have completed the process. The reason this is so important is because by giving your prospect a task to complete, you are pre-qualifying their level of commitment to solving their discontent, and you are giving them an easy way out in that if they decide that they are not interested in following through any further, they simply wont complete the task. This removes the rejection factor completely from the equation, and allows you to invest your time only with those prospects who have demonstrated a sincere interest by completing the tasks requested of them. The marketing system that I use is a compilation of generic systems, connected together to form an effective and easy to follow marketing and pre-qualification system which can be used by any network marketing professional in any network marketing business. I recommend that you visit the MLM Executive Roundtable website at the URL below and subscribe to the MLM Daily Meeting Minute, a free 30 day audio program that will provide you with proven Network Marketing tips, hints and suggestions each day for 30 days. About the author: Steve Lowell is president of SJ Lowell Inc. in Ottawa, Ontario Canada; a business consulting firm and founder of The MLM Executive Roundtable at http://www.MLMRoundTable.com Registerfor the free 30 day “MLM Daily Meeting Minute” and receive powerful network marketing tips each day for 30 days. www.MLMRoundTable.com Circulated by Article Emporium M.odern D.ay S.lavery?! In todays economy we are programed to believe that we have to find a good job, kiss up to the "master" and retire in 40 years. The majority of the population has a 9 to 5 job and hate it. They wake up, go to work, punch in, punch out, take a smoke break, and back to work.... All The Comforts Of Home - Or Home Office! Copyright 2004 Diane Hughes With the continued explosion of small business startups these days, home office setups are becoming more and more of an issue. You need all the standard equipment of a brick and mortar business, but can you afford them? And does it really make a d... How to Trade E-currency Copyright 2005 Timothy Rohrer When referring to e-currency, most people immediately think of the FOREX market. The truth is there is a new form of currency trading that is sweeping across the internet and making millions of people wealthy. What is this new wave of e-curren... Building Websites with Articles Copyright 2005 Richard Keir I've been blogging occasionally over the last two months about my ongoing experiment with writing articles. This is a super hot topic lately with the changes going on at Google and Yahoo that are impacting many websites and basically freaking peop... Email etiquette... Copyright 2004 Richard Grady When dealing with people/businesses on the Internet, it will benefit you to remember the following tips. They are all based on my own experiences but I am sure they apply to every online business: 1. When replying to emails, include a ... New Google Blog Search is Great Marketing News for Business Podcasts, Blogs and RSS Feed Publishers Copyright 2005 Rodney Rumford Google just introduced Blog Search in beta yesterday. This new search function allows for you to search the internet for Blogs, Podcasts and RSS feeds. You simply type in your keywords and it will show you results that have come from these sourc... Shoppers Find Luxury More Affordable Online (ARA) – If you've been anywhere near a mall on a weekend, you can't help but notice the crowds. The parking lots are packed and there seem to be people everywhere. Gay Reese of Scottsdale, Ariz., used to be one of the faces in the crowd, but not anymore. She's now among t... Effective Marketing for the Business Owner Requires Repetition, Measurement, and Targeting Copyright 2005 Terry Strom Marketing is all about repetition, tenacity, monitoring, fine-tuning and focus on your target market. Many business owners send out one or two advertisements and don't get the response they wanted; therefore they stop that advertisement and move o... 10 Proven Ways to Multiply Your Sales 10 Proven Methods To Multiply Your Sales 1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months. ... How to leverage the Internet in MLM Copyright 2005 Steve Lowell Most people who try to leverage the Internet to build their MLM business wake up to the rude awakening that Network Marketing in the Internet age requires a whole lot more than just having a web site. Your marketing system should fulfill fo... Relationships Are The Key To A Network Marketing Business While it is true that heavily branded websites like amazon.com are household names and carry an implied trust with visitors, the vast majority of websites are not well known and are found and visited as a result of searches performed with search engines. In the... Custom Web Site Design Strategies Copyright 2005 Nathan Sire Web site design has certainly, in the past decade, evolved tremendously. More clients now are demanding custom design, as opposed to the 'cookie cutter' sites of yesteryear. Where once there existed a limit as to the types of fonts used, th... The Zoo Keeper And The Monkeys Did you ever watch the Zoo Keeper working in the monkey enclosure? I can recall watching the Zoo Keeper when he was sweeping out the big monkey enclosure. He was industriously sweeping up dead leaves and twigs and the rest of the litter the monkeys had made and he was t... Why Branding Is Vital For Your Home Business Success On a hot Sunday afternoon when your body fluids have been drained dry by the scorching sun, which would you rather order? Coca Cola, or Jeebejus Sweet Soda? The answer is as clear as it is universal. The more established brand would be chosen almost every time. This is ... The Five Step Formula For Getting Prospects to Call You Copyright 2005 David Frey Are you tired of prospecting for new business? Are you sick of networking, begging for referrals, or spending a small fortune on advertisements that produce little results? Wouldn't it be nice if you could just sit down at your desk ...
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